Executive Support

If a company is working at full capacity, has to adapt to new circumstances or is to grow, the managers want to do something with the best of intentions, but are often unable to do so in the busy day-to-day business. Strategic projects that secure the future are left behind.

This is how we do it: We have turned the proven QFD (Quality Function Deployment) and other strategy methods into a toolbox with which we can work faster than you might expect.

The procedure is comparable with the creation of this website. We did not program the layout, we selected an existing template and filled it with content. Similarly, regoo has templates for strategic future projects. You don't have to reinvent the successful basic strategy, we'll enter your information together and get results quickly.

Collection of the internal knowledge

The fact that even obvious market opportunities remain untapped or that something even has to change urgently is mostly known in the company. In a busy day-to-day business, no one can take the time to grasp the immense internal knowledge in a structured way. We can relieve your workload here.

This is how we do it: Our method is based on the proven QFD (Quality Function Deployment), which we have optimized with other strategy methods. From the "QFD" module, we take advantage of the fact that market AND technology analyses are inseparably linked. Therefore, your project team must represent the market AND technology interests. We moderate the identification of the relevant topics, the structuring, evaluation and summary in poster size.

Thanks to the knowledge from market AND technology, managers have weighted options for action and can decide how their team should get to work on the market AND technology issues.

Include market and competitive information

To be successful, a product and a service must have unique selling propositions (USP's) in technology AND market communication, because USP's generate enthusiasm and differentiate your company from the competition. Finding your USP's requires market and competition analyses. We are very fast and practice-oriented in this discipline.

This is how we do it: With a software-supported content analysis system, we search through print and online media, competition documents, etc. The content is structured according to market AND technical content and evaluated using regoo's own algorithms. The result of this external analysis is combined with the internal results of the project team from the previous method step in poster size.

With transparency about current market and trend topics as well as competitors, managers can strategically position their company in the competitive environment. On the basis of the work results, technology AND sales plan the concrete implementation with marketing. We help you to implement exactly where you want it to be.

Develop a common target image

We recommend that you create a target image for three reasons: 1. It is a great relief for managers if the market, trend and competitive information, which would otherwise be difficult to keep track of, is in front of them in the form of posters and thus considerably simplifies decisions. 2 Even committed individuals can achieve little, strategic projects need broad support, and the participants must have the same picture before their eyes. 3. a technically founded and easily understandable representation of the future project works against concerns and resistances. With a good target image you get the staff on board.

This is how we do it: The results from working with your project team and from the external market and competition analysis are structured according to market AND technical content in such a way that you have the following information at your disposal: Market situation and current changes, your intended company development in changing markets, your strengths, the intended development of your customers in changing markets, their obstacles to the development projects, your market offer to remove the obstacles, comparable offers of your competitors, economic attractiveness of the necessary innovations, etc.

From this method step the target image becomes reality - we get into doing

You are guaranteed maximum interest in your technologies and services if your customers have to adapt to market changes and your company can help them better than your competitors. In the target image of the previous method step, the USP's of your future market performance that fulfill this strategically important goal are clearly stated.

This is how we do it: Together with you we innovate the technology AND the market communication. With the technology we accompany you up to the planning of the parts and componentes as well as the service modules. If you wish, we can take over the conception and production of your market communication.

Digitalisierung

Wenn Sie eine Orientierungshilfe brauchen, womit Sie bei der Digitalisierung beginnen sollen, hilft Ihnen meine hochaktuelle Trendanalyse auf pragmatische Weise. Sie wählen in kurzer Zeit die für Ihre Unternehmenssituation ideal passenden Handlungsempfehlungen aus, setzen Projekte auf und kommen schnell ins Tun.

In meiner 2018 begonnenen und ständig aktualisierten Trendanalyse sind mittlerweile 76 Markttreiber in 15 Themengruppen und 252 Handlungsempfehlungen in 39 Themengruppen strukturiert und priorisiert zusammengetragen. Eine Handlungsempfehlung lautet "Definieren Sie, welche neuen Kunden die Digitalisierung hervorbringen soll". Weitere Handlungsempfehlungen der ExptertInnen aus den unten genannten Quellen erfahren Sie in der Zusammenarbeit mit mir.

Quellen: v-digital Jahresevent, Dornbirn, Postgarage, 28.1.2020 | digital now E-Business Roadshow, Rankweil, Vinomasaal, 13.11.2019 | Dis.Kurs Zukunft, Bregenz, Festspielhaus, 30.1.2019 | SUMMIT Industrie 4.0, Bregenz, Festspielhaus, 12.12.2018 | Digitaler Wandel in Familienunternehmen, ISBN 978-3-593-50825-2, Campus Verlag, 2018.